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Motrin Ad Controversy

, MyFoxNY Fox 5 News WNYW: ... A new ad campaign targeted at mothers of young ... The Motrin Web ad referred to the practice of wearing babies as being "in ...

www.myfoxny.com/dpp/news/Motrin_Ad_Controversy

Motrin.com

The official Web site for all Motrin products. ... A note from the MOTRIN® Brand > ... about NSAIDs > Why you can no longer find Children's MOTRIN® Chewable Tablets > ...

www.motrin.com/

Slings and arrows: Online backlash ends Motrin ad - USATODAY.com

Can a tongue-in-cheek ad for a popular pain reliever backfire and turn into a huge headache for one of the most respected health product marketers?

www.usatoday.com/money/economy/2008-11-17-4080031906_x.htm

B.L. Ochman's blog: Social Media Storm Spreads as Motrin Ad ...

This Motrin ad about moms who wear their babies in a variety of slings has set ... Sure, Motrin will respond, or take the ad down, withdraw it from its rotation, ...

www.whatsnextblog.com/archives/2008/11/social_media_storm_spreads_as_motrin_ad_angers_...

Company caves to moms' Motrin ad backlash - Chicago Tribune

Offend mommy bloggers at your own peril. ... Motrin ad pulled after ... That's what happened to McNeil Consumer Healthcare's new ad campaign for Motrin. ...

archives.chicagotribune.com/2008/nov/18/nation/chi-talk-motrinnov18

Motrin Learns: Hell Hath No Fury Like Baby-Wearing Moms ...

Note to self: when targeting an ad campaign after a specific demographic, try ... Home / Featured / Social Media Marketing / Motrin Ad Fail ...

mediacaffeine.com/solutions/social-media-marketing-solutions/motrin-learns-hell-hath-n...

Moms and Motrin - Motherlode Blog - NYTimes.com

... a number of executives responsible for advertising Motrin find themselves with a bit of a ... Online Moms did not respond to the ad by racing out for Motrin. ...

parenting.blogs.nytimes.com/2008/11/17/moms-and-motrin/

News Blog: "Motrin moms," a- Twitter over ad, take on Big ...

Hell apparently hath no fury like a Motrin mom scorned. It began innocently enough—a painkiller ad targeted to aching moms. But seems the spot touched a nerve in the ...

www.scientificamerican.com/blog/60-second-science/post.cfm?id=motrin-moms-a-twitter-ov...

YouTube - Motrin Mom Babywearing Ad

YouTube

YouTube - Controversial Motrin Moms Commercial

YouTube